Studio Brocato

Branding and Development

Founded in 2024, Studio Brocato is my creative venture specializing in paintings, pottery, and posters—where artistry meets craftsmanship. I built the brand from the ground up, designing the visual identity, logo, and style guide, and launching a website and Instagram to showcase and sell my work. Through thoughtful content creation and community engagement, I’ve grown Studio Brocato into a vibrant platform that connects with art lovers and continues to expand its reach. Feel free to explore the website and Instagram, and take a closer look at the branding strategy I crafted to bring Studio Brocato to life.

01. Brand Overview

At Studio Brocato, our brand is more than just a name, a logo, or a collection of products—it’s an experience, a point of view, and a creative ethos. It lives in every brushstroke, every ceramic curve, every word we share, and every interaction we inspire.

Our Essence

Studio Brocato is a contemporary art studio based in Manhattan, creating thoughtful, beautiful pieces that sit at the intersection of art and design. From fine art paintings to functional ceramics and graphic prints, our work is intentional, a little playful, and always design-forward. We mix clean lines with a curious spirit—bringing you work that feels fresh, personal, and easy to love.

Our Mission

To make art that connects people to beauty, craft, and each other.

Our Vision

To be a leading voice in contemporary art and design, known for timeless aesthetic, experimental energy, and a community-driven approach.

Our Values

  • We value process, craft, and excellence in everything we make.

  • We create from a place of truth and integrity.

  • We believe in art’s ability to build relationships and spark dialogue.

  • We are constantly evolving, experimenting, and growing.

02. Voice & Tone

Brand Voice Studio Brocato’s voice is intentional, warm, intelligent, and creative. We speak with clarity and personality—never robotic, never overly corporate.

Tone by Context:

  • Website/Product Descriptions: Poetic yet precise. Emphasize materials, inspiration, and use.

  • Social Media: Playful, engaging, personal. Use first-person occasionally. Invite conversation.

  • Press/Professional: Confident, refined, articulate. Clear about our vision and purpose.

03. Visual Identity

Logo

Our logo is bold and iconic, featuring a strong red "B" shape that doubles as an abstract, modern emblem. It’s paired with a simple “S” in our primary black—together representing Studio Brocato’s balance of playfulness and polish.

Color Palette

Our color palette reflects the Studio Brocato spirit—bold yet soft, refined yet full of personality.
This palette brings energy and calm into balance, just like the pieces we create.

Typography

Primary Typeface: Manrope (for headlines & expressive statements)
Modern, geometric, and bold with a sophisticated edge.

Secondary Typeface: Nunito Sans (for body copy & digital use)
Friendly, clean, and highly legible—perfect for accessible, warm communication.

04. Marketing Materials

Studio Brocato's Instagram feed reflects our brand's playful elegance and handcrafted feel. Every post is curated to align with our visual identity, using our core colors, photography style, and intentional storytelling.

Click On Videos To Play

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Click On Videos To Play ⋆

For the launch of Studio Brocato’s website and latest product collection, I created a suite of digital marketing materials that bring our brand to life across platforms. These included Instagram stories and posts, product highlights, and mood-driven visuals—all designed to echo our aesthetic: bold but refined, warm but elevated. Our goal was to generate excitement, build connection, and invite our audience into the story behind each piece. From vibrant headlines to soft, styled backdrops, every detail was crafted to celebrate Studio Brocato’s unique point of view.